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Business change that works from the inside out
Organizations don't fail because they lack strategy. They fail when people stop connecting. . . to their customers, their purpose, their teams, and maybe most of all to the need to be constantly evolving. As Bob Dylan sings, “He who is not busy being born is busy dying.”
Together, Julie Anixter, founder of New Scenario; Dan Hill, founder of Sensory Logic help organizations navigate transformation by connecting strategy to emotions. Our decades of experience working with blue-chip clients have led us to the firm conclusion that change will fail unless it takes the human element sufficiently into account. What might that look like?
Real transformation is challenging
because it’s an emotional journey.
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Speeches
Provocative, practical frameworks delivered with verve.
Each of these talks and workshops addresses a different aspect of organizational life today—AI adoption, culture, employee engagement, the customer experience, and innovation. Ultimately, however, they share a single, clarifying lens: what's missing isn't more data, better tools, or smarter strategies. What's missing is a shared understanding that the only way big challenges ever get handled successfully is from the inside out. With empathy for everyone involved. Employees, customers, suppliers, and the community at large. Everyone. These sessions don't just diagnose a challenge. Drawing on keen psychological insights about human nature combined with decades of practical business experience, they show you exactly how best to move forward.
TOPICS
Every engagement runs according to what you want to focus on most. These are the business issues that organizations return to most frequently:
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AI & ESI (productivity meets empathy)
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Change, Trust & Culture (what you can learn anew from The Wizard of Oz)
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Employee Engagement (why accept things running at less than half-speed?)
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Customer Service Experience (fulfillment is the new, big game in town)
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Innovation & Fear (the barrier isn’t resources, it’s stifling curiosity)
Workshops
Speeches make the biggest impact when combined with hands-on, working sessions built around dialogue.
We respect what you’ve accomplished and aren’t into advocating change for its own sake. Instead, we bring into focus unique research on the mindsets and emotions that otherwise cause transformations to stumble. The workshops also deliver new capabilities through practical exercises that will help you internalize and implement sustainable change.
You’ll leave these 1.5- or 3-hour sessions with greater clarity, a renewed sense of mission, and tools that you’ll actually use.
"I worked with Julie at Morgans Hotel Group developing a program to transform our culture for all employees. The resulting EDGE ( Engaging Dynamic Guest Experience ) program literally blew it out of the water. This program became a defining moment in our company's history and the significant shift in culture it produced for over a decade was monumental."
- David Freiberger, Dir. of Operations at Public Hotels
Transformation Labs
Immersive collaborations where teams prototype solutions they can test and refine — building trust, relevance, and loyalty in the process.
In today’s world, creativity and courage are no longer optional. They are required to move ahead. Work is becoming more interdisciplinary, exploratory, and fast-moving. Our labs give leaders and teams a focused space to re-imagine how they work, prototype, and adapt. Participants can include employees, customers, suppliers, and other stakeholders.
Lab insights are explicitly built on emotional-response data that reflects our unique, specialized diagnostic capability, providing new stimulus and value. Part strategic exploration, part creative studio, part prototyping arena, we know how to create a place where real change can begin to take shape — visibly, collaboratively, and with purpose. Hold them at your location, or we can recommend special venues for off-sites, such as the National Naval Aviation Museum, pictured on the right.
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